Certified Financial Fiduciary
As a Certified Financial Fiduciary, one must agree to uphold the highest moral, ethical and fiduciary standards of service when providing advice to potential or existing clients.
What is a Certified Finacial Fiduciary?
The CFF designation is reserved for financial professionals who have successfully completed a rigorous certification and training process established by NACFF and AFEA (The American Financial Education Alliance), and who agree to uphold the highest moral, ethical and fiduciary standards of service when providing advice to potential or existing clients. The department of labor states that fiduciaries are required to act impartially and provide advice that is in their clients' best interest. Additionally, fiduciaries are not permitted to receive payments creating conflicts of interest unless they comply with certain conditions of exemption that minimize the effects of a conflict. Choosing a Certified Financial Fiduciary® (CFF) as your advisor is important because, under the DOL’s regulatory package, the CFF Code of Conduct, and the strict guidelines of the NACFF, they are required to give you advice that is in your best interest, not their own.
All fiduciaries are not the same. CFF® is the standard of Excellence.
Is My Financial Advisor/Planner a fiduciary?
There's a chance that the financial professional may act in a fiduciary capacity, at times, however, if they do not carry the CFF designation, they have no obligation to act in your best interest at all times. Remember this...your financial advisor gets paid whether you make money from their advice or not. If they don't have the CFF designation, they aren't required to always act in your best interest.
What are the Qualifications/Standards?
Financial professionals seeking to obtain the Certified Financial Fiduciary® (CFF) designation must meet the following criteria:
CFF Code of Conduct
Click the button below to view the directory for the NACFF (National Association of Certified Financial Fiduciaries) Look me up!
Your Best Interest Comes FIRST!
134 E. Richardson Ave.
Summerville, SC 29483